At Lulu’s Primrose Bakery, we believe your wedding cake should be a true reflection of your love story—elegant, personal, and unforgettable. Combining timeless design with exquisite flavour, we specialise in creating luxury wedding cakes that leave a lasting impression on you and your guests.

Based on the stunning North Devon coastline, Lulu’s Primrose Bakery serves couples across Devon, Cornwall, and London, offering beautifully handcrafted cakes made with exceptional attention to detail. Lulu is known for her signature romantic style, blending soft, feminine aesthetics with modern elegance to create cakes that are as stylish as they are delicious. Each wedding cake is freshly baked to order using only the finest ingredients — including real Devon butter, real vanilla, and rich Belgian couverture chocolate. From natural semi-naked styles to intricate fondant finishes, our cakes are known for their flawless structure, romantic details, and exceptional flavour combinations.

From your initial enquiry to the seamless delivery and setup on your wedding day, Lulu offers a highly personal and professional service. With a wide selection of indulgent flavours to choose from and a commitment to using only the finest, locally sourced ingredients, every cake is designed not just to look breathtaking—but to taste extraordinary too.